GRAND GALLERY

UX transformation journey in a furniture website

GRAND GALLERY is a furniture and home decoration shop needed to enhance its online presence, as grand gallery website, through an intuitive redesign.

My Role – I worked as an individual designer on this project and I was responsible for the whole process from research to interface design.

GRAND GALLERY is a furniture & home decoration shop that offers a wide range of furniture products and home accessories. The owner approached me with the main goal of enhancing user experience for grand gallery website which is an online platform to present and showcase their products. This project aims to improve the user experience of the existing website by offering an intuitive, engaging, and minimal design that assist users in finding relevant information through seamless navigations.

Home Page – Improving user experience of Grand Gallery website

Background – Grand gallery is a furniture shop starting from 2010 which has been branded in selling high-quality and well-designed furniture as well as giving premium after-sales services to its customers. A visual identity comprising logo, fonts, and color scheme was already designed for the business but their website design didn’t properly follow the visual identity style guide. It totally lacked a cohesive and visually consistent interface design and also couldn’t provide enough product information, resulting in low conversion rates, user frustration, and missed business opportunities. The UX project aims to address these issues and provide a seamless and enjoyable experience for users.

Challenge – The previous website faced some challenges including : 1. Insufficient and orderless product information: There was not enough detailed description such as dimensions, materials, and care instructions for products. In addition, the website navigation lacked clarity, making it difficult for users to find the latest items or furniture categories. 2. Inconsistent Visual Experience: The website lacks visual consistency, with product images varying in quality and style across different sections. Inconsistent visuals can impact the perception of product quality and trustworthiness. Overall, my main challenge in this project was to design all parts of the website with a minimal and consistent user interface while providing clear, categorized, and sufficient information for various products.

Approach – Focusing on visual consistency
Trustworthiness and professional brand image was the most important concerns of the shop owners. For years, they have tried to opt for the best quality and aesthetically appealing designs as well as providing their customers with an honest and responsive shopping experience, which has proven them as a trustworthy business with a unique sense of design.
Therefore, they desired their online presence, as grand gallery website, to transfer the same experience to the users and to present the business aligned to its core values.
Inconsistent visual style and inadequate product descriptions can hinder users’ decision-making process and lead to dissatisfaction which will hurt the brand image. According to this, this project focuses on establishing a consistent visual style across the website and also improving the presentation of product details through a clear minimal interface design.

Style Guide – Using style guide to achieve visual consistency

“Latest picks” part is designed and located in home page to present and introduce the latest products in a way that users can get effortlessly informed of the newest furniture and accessories.

Also, to avoid user confusion, a clear categorization of furniture products and a sticky intuitive navigation bar is designed for the website.

Final Design – First Part

Conclusion – By focusing on enhancing product details, improving information categorization, and establishing visual consistency, this UX project tried to create a seamless and enjoyable user experience for Grand Gallery website. The solutions implemented will address the challenges mentioned above and the result will be an engaging and trustworthy online platform that drives increased user satisfaction, business growth, and a sense of professionalism for the brand.